Workplace Hub ’online & b2b
Konica Minolta wanted a film that would bring ‘Workplace Hub’, their new product, to life and demonstrate its value to potential SME business customers.
Our approach was to highlight the product features and demonstrate their benefits within a genuine office environment. We used a continuous motion to create a seamless journey through the workplace to bring product features to life as they unfolded in real time – subtly nodding to the seamless workflow the product offers. For a European audience, the film was translated into French, German, Italian, Spanish, Polish and Swedish. The films have resulted in sales which far outweighed client expectations