To highlight José Mourinho’s involvement in Yahoo Sports 2014 World Cup coverage, Yahoo created Special One. A competition asking 14 to 18 years to show off their ball skills and be in a chance win a spot in José master class. To inspire people to enter, Yahoo asked us to created a series of films.
What we did
After researching the target audience we knew that José Mourinho would give credibility to the competition. We also believed that supporting footage would further increase participation as the keen audience of football fans would try to emulate and better the tricks shown in the video.
The film was initially destined for a UK audience until the other markets saw the content and also wanted to run with it. The film went live globally and received over 1.5 million video entries.