Yahoo asked us to produce an explainer film to introduce an audience of advertisers to Tumblr.
What we did
Our research told us that advertisers don’t engage with something that’s not specifically relevant to them. For this reason we knew that the explainer video had to do more than simply introduce the audience to Tumblr, it had to show them how it could work for them.
And the results...
On its first airing at a conference Yahoo received an outstanding 25% response rate.