We were asked to showcase the new Canon camera and highlight its three main features. This was to be aimed at an audience of entry level camera uses and to be screened at Canon stands in store and at exhibitions.
What we did
We took a peer to peer approach to this brief based on the fact that people often buy a camera based on recommendation. Knowing that Canon were running an experiential part to the campaign we decided to take advantage of this as our means to get consumers that were already engaged and excited about the product, to sell the new features.
The film was so successful in the UK that Canon decided to use across the whole of Europe.