The MS Society asked us to produce a series of four films, covering the main fundamentals for people with MS – access to medicines, care and support, finance and employment and physical and mental wellbeing.
What we did
Background research gave us an insight into the situation people with MS face in the UK – depending on where you live in the UK can have a dramatic effect on your life if you have Multiple Sclerosis. Two people who could live just miles apart will have different access to medicines, financial support, care and wellbeing, simply because of their postcode. Whereas one person might be prescribed drugs on the NHS that allows him or her to walk; another person might be denied access to the same drugs – and not just on the NHS, but privately, because the drugs cannot be prescribed at all without a GP’s approval.
With this in mind our approach was to create a documentary style film that featured two people with opposite experiences of the same subject matter, our objective was to ensure the stories mirrored each other, whilst also not knowing entirely what they were going to say. We pre-interviewed the 8 people to get a good sense of their stories and how this might reflect the differences based on where they live. Having built a rapport, we then conducted filmed interviews using journalistic interview techniques and an approach that relaxed the interviewees allowing them to open up and tell us their stories in a genuine heart-felt way.
Tim cannot get access to the drugs that would allow him to walk because his GP is not permitted to prescribe them – even if paid for privately. In the next county it is prescribed freely on the NHS.