SportPursuit Brand Film

the brief

Create a brand film that explains who Sport Pursuit are and how to use their service. This film would be used as both a sales and an educational film to new and existing customers.

what we did

Through research we knew that their customers were huge sport enthusiasts and love to share top tips and helpful information.  So, we took the approach of a peer-to-peer narrative allowing existing customers to talk about the brand and the service with conviction and passion.

the look

Our best sports memories often become nostalgic and so we adopted a cinematic approach to heighten the feeling of nostalgia – using strong back lighting and lens flare.