SportPursuit came to us to create their brand film. They wanted to create both a sales and an educational film for new and existing customers, that explains who SportPursuit are and how to use their service.
What we did
Through research we knew that SportPursuit customers were huge sport enthusiasts and love to share top tips and helpful information. So, we took the approach of a peer to peer narrative with existing customers talking about the brand and the service they offer from experience and importantly, with conviction and passion. Stylistically we took a nostalgic and positive tone to emphasise the passion people have for their sport, while creating a brand film that inspires sports enthusiasts to use SportPursuit. The two films shown here are off-shoots to the main brand film, providing SportPursuit with additional content to draw in more interest socially.