In the build up to Easter, Mondelez wanted to run a family-orientated localised outdoor campaign in partnership with MummyPages.ie.
Cadbury ran a competition that asked families to share their joy through a photo submission. Pictures were selected at random and we were asked to create 6-sheet posters to be featured across Ireland as well as a centrepiece 240 sheet poster that would be displayed in Ranelagh.
What we did
For each area of Ireland we needed to feature pictures from families local to that area and so we developed a format that was in keeping with the brand but that also allowed for images of varying qualities, shapes and sizes to be compiled together.