Yahoo asked us to create a short video, seconds long in fact, to suggest shareability. The video was to be used as a background to a talk on the shareability of short animations on tumblr.
What we did
It had to be an animation. We wanted to move away from a literal representation of sharing in the digital world in favour of a character focused piece with our interesting and varied characters physically sharing. The animation was set up so that it would loop seamlessly.