Societe Generale – ‘V&A commitment’ online
Our brief was to create a series of films centered around Societe Generale’s core value of commitment; that is, commitment to ongoing sustainable initiatives contributing to civil society, in this case the arts – specifically, the V&A (in cooperation with The Royal Opera House).
Our approach was to tell the story of opera in 3 Acts in a behind-the-scenes documentary style; one that would be largely recognisable to a broad audience. We interviewed the key players involved; from the designer and curator of the exhibition, to the musical and artistic directors of the Royal Opera. Through a series of interviews and a rare ‘sneak-peek’ behind the scenes, we were able to give the viewer an insight into the installation and into opera itself – just enough to whet their appetite and peek their interest in opera.