MS Week – Challenges

'The Challenge' Viral Series
The Boxing Gloves Challenge
The Wellies Challenge

Our brief

We were asked to produce three videos that simulate the symptoms people with Multiple Sclerosis have so that anyone can understand how it might feel.

What we did

The films were designed to capture people’s attention and promote sharing. We wanted to convey some the most common symptoms in a way that the audience can relate to. To make it relatable we wanted to put our ‘actors’ in scenarios that anyone could relate to, so that the viewer would walk away with a clearer picture of how the disease can affect people.

And the results...

With over 44,000 views to date, this series became one of the MS Society’s most successful campaigns