The Mayors Award for London Knowledge is an inter-school competition designed to engage students (aged 5-9) with learning about London. This film is to engage schools and their students with the London Knowledge Quiz to inspire them to take part.
What we did
Research told us that this film needed to be playful to engage this young audience, to achieve this we used a combination of motion graphics and simple animation – a style the audience would already be very familiar with. To hook the audience from the off, we created an intro section that posed interesting questions using fun visualisations before explaining what the quiz was and how it worked.