London 2 Paris in 24 hours

London 2 Paris in 24 hours - Promo film
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Last minute preparation

Our brief

Every year Scope organise a mammoth fundraising event that’s not for the faint-hearted – to cycle from London to Paris in just 24 hours. Scope asked us to create three films that would be released during the lead up to the big event. The first film was to promote the event and drive subscription. The second was to keep people motivated after signing up to the event and the final, a sign off film along with last things to remember.

What we did

Phil Liggett MBE was brought on board to promote the campaign, his time was limited as was the budget so we needed to keep things relatively simple yet hugely effective at the same time. Our approach was to shoot everything in one location – our mobile studio – and use a combination of performance, props and motion graphics to really give a sense of excitement around the event, as well as get across the necessary key information.