James Brown Haircare

Our brief

James Brown London came to us to create a behind the scenes film, a sneak preview to a photoshoot starring Kate Moss, that would launch the new James Brown haircare range both socially and online.

What we did

We wanted to capture the energy on the set of the photoshoot as well as the chemistry between James Brown and Kate Moss, who we discovered were childhood friends. Like any shoot of this nature we were to work around the photoshoot – the main event of the day. Our friendly crew were able to build such a good rapport with Kate, that she gave us some exclusive shots that were above and beyond her work on the photoshoot  – and to top it off we even got a kiss!