Scope wanted to promote their face2face service – a service that puts parents of disabled children together so that they have a support structure from people who understand what they’re going through. The film was to focus on one person’s story and to inspire new mothers to engage and share.
What we did
In order to engage new mums we applied the insight that new mothers are often learning as they go and come to rely on other mums for advice and support. We interviewed some new mothers on the challenges they faced and discovered that quite often they feel like they are struggling with basic things – having a shower or simply leaving the house.
We knew that no matter whose story we were telling, we had to start on common ground with the audience so that they could relate to the film before being immersed further into the challenges of being a disabled mother and therefore the value of Scope’s face2face service.
After being introduced to Alice, we worked with her to develop a narrative for the film, marrying her story with a commentary that all mothers could relate to.
We conducted a filmed interview using our narrative as a blueprint but taking an open documentary approach, allowing her to tell her story in her own way. The end result was a concise and honest short film about a mother with two disabled children who after not being able to cope and self-harming, realised that it was okay not to be perfect.
New mothers are given benchmarks that they compare their child’s development to. If their child doesn’t behave as per this advice, they can feel like they are doing something wrong.
They made my dysfunctional family function.