As part of Cadbury’s ‘Unwrap Joy’ campaign, to promote the Cadbury stocking fillers range we were asked to produce a 6 sheet, DPU, OOH, press and a series of TV idents.
What we did
6 sheet / DPU / OOH / Press – working to the global brand guidelines, we created a design that captured the magic of Christmas.
TV idents – knowing that we had 10 seconds on air, every day, for 15 days before Christmas, we decided to use this to our advantage to create a series of count down ads. A bespoke ad ran each day finishing with a “Happy Christmas” message that would allow the brand to use this creative for any bonus air time they received.