SportPursuit– ‘Members Stories’, online & social promo series
Our brief was to create a series of films to highlight the positive impact SportPursuit have on their members and suppliers and increase take-up.
On researching the brand, we found that members are huge sport enthusiasts and genuinely passionate about the brand’s offering. With this in mind, our approach was to create a series of slick peer-to-peer style narratives, with members talking about the brand and their experience, as well as showing them in action. We were able to deliver the client’s key messages with conviction and create films with a dual use – increasing both membership and supplier partnerships. As a result, the client saw a significant surge in supplier and new user sign ups, far outweighing expectations