550 Campaign

Joe Dempsey 550 challenge
Julie Fernandez 550 Challenge

Our brief

Scope asked us to create two videos to launch their ‘550 Challenge’, which is designed to raise awareness of the additional living costs faced by disabled people – on average £550  per month.

What we did

One of the films was headed up by Joe Dempsey from The Game of Thrones and the other, Julie Fernandez from The Office. In both films, we encouraged the celebrities to tackle the subject head on, highlighting what the ‘550 Challenge’ is all about at the same time as tackling their own challenges head on. This approach shows them getting involved and gives a sense of ‘if they can do it, you can do it’, as well as encouraging the viewer to come up with their own ‘550 Challenge’.