Looking to find out the word on the street?

If you're selling to the consumer, video vox pops are an invaluable tool for gathering consumer or employee opinion and informing or validating your business strategy. Unlike a survey, they bring your research to life, allowing you to get real opinions from real people.

And using video vox pops as a market research tool not only allows you to collect the views of consumers; it leaves you with an engaging video record for business presentation purposes and marketing. Quite often we are asked to included them in marketing videos and so it's our view that they should be filmed properly to allow for integration with other filmed footage in the future.

Vox pops can be approached in two ways. One is to film an engaging response that fits your existing detailed market research, the other is to use the filmed interviews as the actual market research. In either case our specialists will target the right consumer for your needs, and can either harvest the required responses that humanise your existing research or approach it without influencing the subject.

We are happy to offer you either the raw filmed material or an edited package.