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Ella's Kitchen
Agency Reel
Ella's Kitchen
Agency Reel
This film was created to showcase the work done by Viacom for the launch of a new brand, Ella’s Kitchen. We use live action and motion graphics to illustrate the success story behind the launch of Ella’s Kitchen.
Additional Films
Viacom Case Study Videos
The Client
The Brief
The Concept
The Strategy
Viacom were one of the leading global entertainment content companies, partnered with brands including MTV Networks, BET Networks, Paramount Pictures and Paramount Home Entertainment.
To create a series of three award entry films for the Media Week Awards to showcase the work done by Viacom on their campaigns for The Metropolitan Police. The British Heart Foundation and Ella’s Kitchen.
To showcase the work done by Viacom on their three pre-selected media campaigns. We used the campaign related collateral provided by the agency, to visualise the creative use of media, whilst bringing their campaign to life in an engaging way.
To create an interview lead narrative, supported by motion graphics as a method of displaying campaign related collateral. We produced a series of films that showcase the talent behind the campaigns, whilst seamlessly integrating this high-end interview footage with motion graphics elements.
As we were supplied with campaign related collateral in a number of different formats; online, still images and TV for example, it was necessary to design a structure and a framework for this to work within to best effect.
As we were supplied with campaign related collateral in a number of different formats; online, still images and TV for example, it was necessary to design a structure and a framework for this to work within to best effect.
