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Stop Knife Crime
Agency Reel
Stop Knife Crime
Agency Reel
This film shows the effect that knife crime can have on young people in society and details how the agency involved these young people to help mould the campaign in conjunction with the COI – Stop Knife Crime, ‘It doesn’t have to happen’
OMD / COI Case Study Video
The Client
The Brief
The Concept
The Strategy
OMD is a media communications agency.
To create an award film to visualise OMD’s campaign, for entry into the Cannes Lions International Advertising Festival.
To showcase the work done by OMD on the COI lead campaign, Stop Knife Crime, ‘It doesn’t have to happen’. We used the campaign related collateral provided by the agency, to really bring their work to life in a seamless way, whilst visualising their creative use of various media.
To use motion graphics to set the scene.
As we were supplied with campaign related collateral in a number of different formats; print, radio, TV for example, it was necessary to design a structure and a framework for this to work within to best effect.
Taking on board the ideas surrounding the campaign itself, we created a graphical urban environment to pull together all of the collateral, and produced a script in the form of on-screen text to guide the viewer through the campaign, to produce one consistent and engaging narrative.
As we were supplied with campaign related collateral in a number of different formats; print, radio, TV for example, it was necessary to design a structure and a framework for this to work within to best effect.
Taking on board the ideas surrounding the campaign itself, we created a graphical urban environment to pull together all of the collateral, and produced a script in the form of on-screen text to guide the viewer through the campaign, to produce one consistent and engaging narrative.
