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Wildman
Viral Marketing Film
Wildman
Viral Marketing Film
This viral film depicts the plight of a wild man, in snow filled mountains, who comes across a packet of ‘Chilli Heatwave’ Doritos. After eating one chip, he is transported to the sunny beaches of paradise. However, when he mistakenly bites into a ‘Cool Original’ Doritos chip, he is transported back to the mountains - but minus his clothes!
Doritos Online Commercial
The Client
The Brief
The Concept
The Strategy
Doritos
To create a 30 second viral to promote Doritos ‘Chilli Heatwave’ and ‘Cool Original’ flavour tortilla snacks, for TV, web use and use across social networking sites.
To produce a film that uses humour as a way to engage with the audience of young people aged between 16-25 in a student filmmaker style.
To create a film that aligned with two big viral online channels and uses boyish humour following a wild man's loss of clothes thanks to those pesky Doritos chips.
